Can I Buy ELEY Ammunition Direct From the Factory?
Yes. You can buy direct from ELEY under licence, and if you have used an ELEY test range you can have your ammunition shipped to your local Registered Firearms Dealer (RFD). The third route is the usual one: a stockist, and the full list is at eley.co.uk/retailers.
Whichever route you use, the ammunition is the same and the pack sizes are the same: every ELEY round is supplied in 50-round boxes, 500-round bricks and 5,000-round outer cases.
| Route | How it works |
|---|---|
| Stockist | Buy from a retailer listed at eley.co.uk/retailers |
| Direct from ELEY | Purchase direct under licence |
| After a test range session | Have your chosen batches shipped to your local RFD |
The last of those is the one worth planning around, because it joins the buying decision to the testing decision. You shoot the batches through your own barrel, you find out which one your rifle prefers, and that is the ammunition that follows you home.
Batch Testing: Book It Yourself
Batch testing is open to anyone. You bring your own rifle to an ELEY test centre and shoot ELEY batches through your own barrel, so the recommendation you leave with is specific to your firearm rather than to firearms in general.
| Centre | Location |
|---|---|
| United Kingdom | ELEY Ltd, Selco Way, off First Avenue, Minworth Industrial Estate, Minworth, Sutton Coldfield, West Midlands, B76 1BA |
| Hungary | Nemzeti Lőtér, Budapest, Fehér út 9, 1106 |
| Germany | Olympia Schießanlage Garching, Hochbrück, 85748 |
| United States | Whidden Gunworks, 2264 Mark Watson Road, Nashville, Georgia 31639 |
| Canada | Korth Group, 64186 393 Loop E, Okotoks, AB T1S 0L1 |
The method is the same at all five: up to 20 batches, 10 shots from each through your barrel, the best-performing batches shortlisted, then a further 30 shots from those selections until a 40-shot group size and consolidated score is recorded for each. Electronic targets, bespoke ELEY software, trained Customer Range Officers. You receive the consolidating score, group size, Radial Standard Deviation (RSD), an Expected Score for a 60-shot match and a percentile ranking against every batch and barrel combination in ELEY’s database.
Booking is at eley.co.uk/vip.
The Lot Analyser: Free, From Home
If you cannot travel, ELEY publishes the proof data itself. Create a free account at eleyxshot.com and enter a batch number. All lots are published for ELEY tenex, tenex pistol, tenex biathlon, tenex rapid fire pistol, match, semi-auto .22LR benchrest precision, ultra and club, and you can inspect the full 200-shot proof group ELEY fired for that batch: X and Y coordinates for every shot, velocity, group size, shot distribution, date loaded, ballistic coefficient, trajectory and radial dispersion across four barrel types. If a retailer can tell you which batch they hold, you can research it before buying a single box.
The Bottom Line
You can buy direct from ELEY under licence, or have ammunition shipped to your local RFD after a test range session; otherwise buy from a stockist at eley.co.uk/retailers, in 50-round boxes, 500-round bricks or 5,000-round outer cases. But the two things most worth going direct to ELEY for are open to every shooter whatever the purchase route: book a batch test at one of the five test ranges through eley.co.uk/vip, and use the free Lot Analyser at eleyxshot.com. The best ammunition is the production lot that performs best in your rifle, and ELEY will help you find it wherever you end up buying it.