Today marks a defining milestone in ELEY’s history as we proudly become a Gold Sponsor of the International Shooting Sports Federation (ISSF). As ELEY enters its 198th year, this partnership brings together two of the most iconic and enduring names in the sport of shooting, united by a shared commitment to precision, performance, and progress on the world stage.
For nearly two centuries, ELEY has stood at the pinnacle of ammunition excellence, trusted by generations of elite athletes at World Cups, World Championships, and Olympic Games. The ISSF, as the global governing body for shooting sport, plays a critical role in shaping the future of competition, athlete development, and international standards. This Gold sponsorship represents far more than an alignment of brands; it is a strategic collaboration designed to support athletes and federations worldwide at the highest level.
At the heart of this partnership is a shared ambition to enhance accessibility, consistency, and competitive standards across international shooting. By working closely with the ISSF, ELEY aims to help deliver world-class competition environments and ensure that athletes, regardless of geography, have access to premium, performance-driven ammunition they can trust when it matters most.
A key pillar of this collaboration is access to ELEY Test Ranges worldwide, purpose-built for ISSF athletes. Designed to improve access for both athletes and national federations, the facilities provide dedicated hubs where shooters can test and select ammunition under elite conditions. This represents a significant step forward in supporting preparation, performance, and parity at the top level of the sport.
As the international shooting community looks toward LA2028, the timing of this partnership could not be more relevant. The road to the Olympic Games demands absolute confidence in equipment, infrastructure, and support, and this collaboration reinforces a mutual commitment to raising standards globally.
Michael Atkinson, ELEY Sales and Marketing Director, commented:
“We are incredibly proud to enter into this partnership with the ISSF – a collaboration that reflects our shared commitment to advancing the sport of shooting on the world stage. We look forward to working closely with the federation to help deliver the highest standards of competition around the globe, as we look ahead to LA2028. Supporting athletes with the most consistent and reliable rounds has always been at the heart of ELEY – we look back at our history with pride, and forward with excitement.”
As ELEY approaches its 200th year, this Gold sponsorship is both a celebration of heritage and a statement of intent. It reflects our belief that the future of shooting sport lies in collaboration, innovation, and unwavering support for the athletes who define it.
Together with the ISSF, ELEY is committed to shaping the next chapter of international shooting, honouring the past, elevating the present, and investing confidently in the future.
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