The ELEY .22LR rimfire hunting round came away victorious after beating big name brands Hornady, Federal, Geco and Rigby.
The awards, which take place during the annual British Shooting Show, aim to celebrate and recognise exceptional products which make the shooting industry tick. As well as Rifle ammunition of the year, other awards include retailer of the year, outstanding contribution to conservation and innovative Product of the year.
Speaking of the award win Martyn Buttery, UK Sales Manager commented: “I’m ecstatic. For the last couple of years we’ve had a nomination, but to win it with our subsonic round is fantastic.
“I want to thank all of the team at ELEY. All the people on the shop floor that actually manufacture the product, really the award is for them too.”
ELEY subsonic hollow is a hunting cartridge with target shooting accuracy and reduced velocity. A favorite amongst varmint hunters, it features an innovative hollow nosed profile to deliver unequalled expansion characteristics. This results in short penetration with outstanding stopping power.