Written by
Michael AtkinsonSales and Marketing Director, ELEY
Michael Atkinson is Sales and Marketing Director at ELEY, the Sutton
Coldfield manufacturer of the world's most consistently accurate
.22LR rimfire ammunition, and has more than 50 years of hands-on
shooting experience. Over five decades behind the rifle and pistol,
and years working alongside ELEY's engineering and testing teams,
he has developed a deep practical understanding of what separates
competition-grade rimfire ammunition from the rest — how batch
consistency, velocity spread and lot testing translate into results
on the target. He writes on ammunition selection, accuracy, and
getting the best performance from ELEY products, drawing on both
long personal experience in the discipline and direct knowledge of
how ELEY ammunition is made and tested.