Privacy Policy

who are we?

ELEY Limited, Selco Way off First Avenue, Minworth Industrial Estate, Sutton Coldfield, West Midlands, B76 1BA (hereafter also: “ELEY” or “We”) are responsible for the processing of your personal data obtained on http://www.eley.co.uk (hereafter: “eley.co.uk” or “Website”).

ELEY Limited

At ELEY, we are committed to safeguarding and preserving the privacy of our visitors. The pages on the eley.co.uk Website are published by ELEY. This Policy explains what happens to any personal data that you provide to ELEY, or that we collect from you whilst you visit our Website along with how we use cookies and pixel tags on this Website.

ELEY is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this Website, you can be assured that it will only be used in accordance with this Privacy Statement.

information that we collect

All our activities are based on stringent ethical principles and we are committed to protect the privacy of all visitors to our Website.

When you visit the eley.co.uk Website, we obtain personal information which you knowingly disclose to us. We request information when you make purchases, which may include name, address, telephone number, email address and gender, when you request product information, request to receive communications or when you participate in any other website service.

In running and maintaining our Website we may collect and process the following data about you:

  • Information about your use of our eley.co.uk Website including details of your visits such as pages viewed and the resources that you access. Such information includes traffic data, location data and other communication data.
  • Information provided voluntarily by you. For example, when you register for information or make a purchase e.g. name and contacting information including email address and postcode.
  • Information that you provide when you communicate with us by any means.
  • Other information relevant to customer surveys and/or offers.

If you publicly post about ELEY, or communicate directly with ELEY on a social media website, we may collect and process the data contained in such posts or in your public profile for the purpose of addressing any customer service requests you may have and to monitor and influence public opinion about ELEY. We will not combine such personal data with data from other ELEY databases.

In addition, like many websites when you surf or browse the eley.co.uk Website we use cookies and pixel tags to enhance your website experience and to collect aggregate traffic information for trends and statistics. For more info, and for the exhaustive list of cookies we collect see the list of ‘cookies we collect’ section below.

use of your information

The personal information actively submitted by you on the eley.co.uk Website will be used for the purpose for which you have specifically submitted them, such as the execution of your purchase order, participation in a contest, receiving information, etc. We may also use this information, and any information collected by means of cookies to improve the eley.co.uk Website.

Please note that we reserve the right to link personal information submitted by you on our eley.co.uk Website with other personal data about you that ELEY Group and their subsidiaries may have obtained via surveys and forms.

We may disclose specific information upon governmental request, in response to a court order, when required by law or to protect our or others’ rights, property or safety. We may share information to prevent illegal uses of the eley.co.uk Website or violations of the Terms of Use, or defend ourselves against third party claims.

In addition to the above we may use the information for one or more of the following purposes:

  • To provide information to you that you request from us relating to our products or services.
  • To inform you of any changes to the eley.co.uk Website, services or goods and products.
  • If you have previously purchased goods or services from us we may provide to you details of similar goods or services, or other goods and services, that you may be interested in.
  • For internal record keeping and sharing within ELEY Group and ELEY Group subsidiaries.
  • To improve our products and services.
  • To provide information to you relating to other products that may be of interest to you. Such additional information will only be provided where you have consented to receive such information.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or post. We may use the information to customise the eley.co.uk Website according to your interests.

We never give your details to third parties outside of ELEY Ltd to use your data to enable them to provide you with information regarding unrelated goods or services.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Retention periods are determined based on the nature of the data and the purpose for processing.

Automated Decision-Making

We do not carry out solely automated decision-making, including profiling, that produces legal or similarly significant effects in relation to individuals. If this position changes, we will update this Privacy Policy accordingly and ensure appropriate safeguards are in place.

sharing your information with third party processors

For the purpose of operating our business, third parties (e.g. credit card companies, shipping companies, customer service providers) may process your data, however only to the extent this is necessary to conduct ELEY business. We do not sell, trade, share or transfer your personal information to any outside parties other than ELEY LTD and third party processors.

security and protecting your information

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We do our utmost to ensure that all reasonable steps are taken to make sure that your data is stored securely.

In operating the eley.co.uk Website it may become necessary to transfer data that we collect from you to locations outside the United Kingdom or to countries not recognised as providing an adequate level of data protection under UK law for processing and storing. Where we transfer personal data outside the United Kingdom, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or other approved transfer mechanisms.

By providing your personal data to us, you agree to this transfer, storing and processing. We do our utmost to ensure that all reasonable steps are taken to make sure that your data is stored securely.

Unfortunately, the sending of information via the internet is not totally secure and on occasion such information can be intercepted. We cannot guarantee the security of data that you choose to send us electronically; sending such information is entirely at your own risk.

ELEY LTD – mail sign up, extended privacy policy – https://mailchimp.com/legal/privacy/

Data Protection Complaints

Under UK data protection law, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Data (Use and Access) Act 2025, you have the right to make a complaint to us if you believe that we have not processed your personal data in accordance with applicable data protection legislation.

How to Make a Complaint

If you wish to raise a complaint about how we handle your personal data, you may contact us using any of the following methods:

By email: dataprotection@eley.co.uk
By post: Data Protection Officer, ELEY Group Limited, Selco Way off First Avenue, Minworth Industrial Estate, Sutton Coldfield, West Midlands, B76 1BA
Online: Contact ELEY

Please provide sufficient detail to allow us to understand and investigate your concern.

What Happens Next

  • We will acknowledge receipt of your complaint within 30 calendar days.
  • We will investigate your complaint promptly and respond without undue delay.
  • Where appropriate, we will inform you of any corrective action taken.

If your complaint is complex, we may require additional time to investigate. In such cases, we will inform you of the reason for any delay.

Escalation to the Information Commissioner

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters.

Information about how to contact the ICO can be found at:

https://www.ico.org.uk
Telephone: 0303 123 1113

We encourage you to contact us first so that we can try to resolve your concern.

Cookies and Similar Technologies

ELEY receives and records information from your browser when you use the eley.co.uk Website and may use a variety of methods, such as cookies and pixel tags to collect this information.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow a website to recognise your device and store certain information about your preferences or past actions.

We also use similar technologies such as pixel tags and web beacons to analyse website usage and improve our services.

Cookies cannot access other information stored on your device and cannot install malicious software.

How We Use Cookies

We use cookies for the following purposes:

  1. Strictly Necessary Cookies
    These cookies are essential for the operation of our Website. They enable core functionality such as security, network management, and shopping basket functionality. These cookies do not require your consent.
  1. Performance and Analytics Cookies
    These cookies help us understand how visitors interact with our Website, for example by collecting information about page visits and traffic sources. This allows us to improve the Website. changes to our privacy policy

These cookies are only placed with your consent.

  1. Functionality Cookies
    These cookies enable enhanced features such as remembering your preferences or login details.
    These cookies are only placed with your consent.
  2. Targeting or Advertising Cookies
    These cookies may be set by us or by third-party providers and are used to deliver relevant advertisements and measure the effectiveness of marketing campaigns.
    These cookies are only placed with your explicit consent.

Lawful Basis for Using Cookies

Under the Privacy and Electronic Communications Regulations (PECR), we may store strictly necessary cookies on your device without consent.

All other cookies (including analytics, functionality and targeting cookies) will only be placed on your device after you have given your clear and affirmative consent through our cookie consent banner.

You may withdraw or change your cookie preferences at any time by accessing the “Cookie Settings” link available on our Website.

Google Analytics

We use Google Analytics to help analyse how users use our Website.

Google Analytics cookies collect information such as:

  • Pages visited
  • Time spent on the Website
  • Referring website
  • Device and browser information

IP addresses are processed in accordance with Google’s data processing terms.

Where personal data is transferred outside the United Kingdom, appropriate safeguards are used, including approved UK data transfer mechanisms.

Google Analytics cookies are only activated if you consent to analytics cookies.

For more information, please see Google’s Privacy Policy:
https://policies.google.com/privacy

Managing Your Cookie Preferences

When you first visit our Website, you will be presented with a cookie consent banner allowing you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise your preferences

You can change or withdraw your consent at any time by clicking the “Cookie Settings” link on our website.

You may also control cookies through your browser settings. However, disabling strictly necessary cookies may affect the functionality of the Website and prevent you from completing purchases.

Third-Party Cookies

Some cookies may be set by third-party service providers, such as analytics or advertising partners. These providers may process personal data in accordance with their own privacy policies.

We ensure that third parties acting on our behalf are contractually required to process data in compliance with applicable data protection laws.

disclosure of information

One of our core principles is that we will treat your data with care and confidentiality. We will not sell your data to third parties. If required by law, your data may be disclosed to third parties. Provided that this is allowed under applicable law, we may transfer your data to our parent company ELEY GROUP or ELEY GROUP subsidiaries.

We may use service providers and data processors working on behalf of ELEY. The services can include hosting and maintenance services, analysis services, e-mail messaging services, delivery services, handling of payment transactions and address check, etc. These third parties are granted access to such personal data they require in order to be able to carry out the particular service. The service providers and data processors are contractually obliged to treat such information in the strictest confidence. It is also contractually forbidden for them to use the data in any other way than required. The necessary steps are taken to ensure that our service providers and the processors working on behalf of ELEY protect confidentiality of your data.

There may be occasions on which we disclose non-personal data to our partners in an anonymous form. Such non-personal data includes, for example, information about the number of visitors to a website or a (mobile) application during a certain period of time. Such information is generally only disclosed in a ‘bundled’ form.

third party links

On occasion we include links to third parties on the eley.co.uk Website. Where we provide a link it does not mean that we endorse or approve that site’s Policy towards visitor privacy.

Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should review their Privacy Policy before sending them any personal data and exercise caution.

social networks

Our website provides you with Social Plug-ins from various social networks. If you choose to interact with a social network, your activity on our website will also be made available to social networks such as Facebook and Twitter.

If you are logged in on one of these social networks during your visit to one of our websites, the social network might add this information to your profile. If you are interacting with one of the Social Plug-ins, this information will be transferred to the social network. In case you do not wish such a data transfer, please log off on your social network before you enter our website.

We cannot influence this data collection and data transfer via the Social Plug-ins. Please read the privacy policies of those social networks for detailed information about the collection and transfer of personal data, what rights you have and how you can achieve satisfactory privacy settings.

unsubscribing, removing or modifying your information

You have the right to withdraw any consent you’ve given with respect to our use of your personal data. Furthermore you have the right to access to your data and to modification or deletion thereof in the event your data as stored by us are incorrect or otherwise unlawful.

To modify your email subscriptions or to completely opt-out of receiving ELEY communication, please let us know by contacting us via post using the address stipulated in the ‘Contact us’ section of this Policy.

Please note that if you request your account information to be deleted from our database, we may maintain information about individual sales transactions in order to service that transaction or for record keeping. This information will not contain credit details.

accessing your information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the eley.co.uk Website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to ELEY using the address stipulated in the ‘Contact us’ section of this Policy.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

In accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (as amended) you have the right to access any information that we hold relating to you. We will not normally charge a fee for responding to your request. However, we may charge a reasonable administrative fee or refuse to act on a request if it is manifestly unfounded or excessive, in accordance with applicable data protection law. If you would like a copy of the information held on you please write to ELEY using the address stipulated in the ‘Contact us’ section of this Policy.

If you believe that any information we are holding on you is incorrect or incomplete, please write to us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

If we decide to change our privacy policy, we will post the changed policy on the eley.co.uk Website. You are advised to regularly check whether our Privacy Policy has changed. This Policy was last modified in Feb 2026.

contact us

Please do not hesitate to contact us regarding any matter relating to this Privacy and Cookies Policy by writing to us using the following address: Data protection officer, ELEY Group Limited, Selco Way off First Avenue, Minworth Industrial Estate, Sutton Coldfield, West Midlands, B76 1BA.